I am a loyal and dedicated Dermablend consumer. I love all of my products (cover creme, smooth indulgence foundation & concealer & setting powder(s)), so I was beyond excited to use this product. It is incredibly pigmented without being cakey, long lasting with out having oxidization, thus making the color you select the actual color you wear throughout the day, without any worry that you will be darker/oranger than you were at the beginning of the day. I find this to be my go to product when I feel I need the full coverage without having to wear several products. It's convenient to travel with and mess free. I normally use the sponge applicator included, but I find that application with a powder brush is also effective. Excellent work Dermablend!