A primer is your last step in skincare and your first step in makeup. Priming targets your skin type and creates a barrier between your skin and your coverage that can improve the appearance, wear or finish of your final makeup look. For normal, dry or dehydrated skin Insta-Grip™ Jelly Primer is a great choice for improving hydration and giving up to 24 hour makeup gripping wear. For normal, combination or oily skin Poresaver Matte Makeup Primer will absorb excess oil without drying and will also smooth pore texture without clogging, giving a long lasting, matte, perfected finish.

Primer should be applied after all of your skincare including SPF. Give your skin a moment to absorb all the nourishment of your skincare, and once it’s dry to the touch you can apply your primer. This applies to your foundation too. Evenly primed skin makes for smooth and perfected complexions. If you are using Poresaver Matte Makeup Primer, you can then apply your foundation straight away. If you prefer Insta-Grip™ Jelly Primer, it has a signature sticky texture, which should sit on the skin for 30 seconds and then apply your foundation.

How you apply primer depends on what you are priming for. For skin that is looking for oil control and minimized pore texture, the best choice Poresaver Matte Makeup Primer. Apply your poresaver starting in the t-zone and smooth in an outward and downward motion. This will give you the smoothest finish possible and concentrate oil control where you need it most. For skin that is looking for hydration and tightening, Insta-Grip™ Jelly Primer is your perfect match. Smooth your Insta-Grip in upwards strokes, lifting from the jawline to the temple. This will lock in hydration evenly across the whole complexion and give a natural lift in the process.

There are two main factors that should inform your primer choice: your skin’s needs and your preferred finish. Matching your skin’s needs will extend the wear of your foundation, matching your preferred finish giving you the look you love. Poresaver Matte Makeup Primer targets the needs of oily or combination skin by absorbing oil without drying. It also targets the preferred finish of those who like a smoother texture by blurring pores without clogging. Insta-Grip™ Jelly Primer targets the need of dry and dehydrated skin with its conditioning and moisturizing ingredients. It also targets the preferred finish of those who want glowing, lifted skin by tightening and hydrating the skin.

While primers can have skin nourishing ingredients, it is best to use them in partnership with a great skincare routine. Skincare provides the ongoing support for skin health. Primer is the bridge that connects your skincare to your makeup giving you lasting coverage every time.