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Prime, Cover, and Set: Your Winter Skin Hydration and Coverage Essentials

This winter essentials set includes the perfect combination of products for a hydrated, weightless, and full coverage routine targeting normal to dry skin

Prime: Insta-Grip Jelly Makeup Primer is a silicone-free, hydrating gripping primer that is formulated with a powerful and unique jelly texture to grip onto makeup for up to 24-hour staying power.

Conceal: Flawless Creator is a full coverage liquid foundation formulated with high-performance pigments in a weightless suspension so your makeup never looks cakey. The water-free and oil-free formula was developed with 10 ingredients + high performance pigments to be suitable for all skin types, skin tones, and skin conditions.

Set: Loose Setting Powder (Travel Size) is a weightless, translucent powder that locks in coverage for 16 hours of smudge- and transfer-resistant wear while also minimizing pores and controlling for shine.

When cold weather sets in, one of the first places you notice the change is in your skin. Tightness, uneven texture, and breakouts all want to visit for the holidays. Environmental and lifestyle factors like indoor heating, element exposure, and a jam-packed schedule aren’t helping. We’re here to help though. A tailored prime, conceal and set routine can deliver the skin caring ingredients you need with the coverage and lasting wear you love.

PRIME

Step 1 on the path to a flawless and hydrated look always starts with primer. Think of primer immediately after your skincare and as the first in makeup. A good hydrating primer will help with water retention, smooth texture, and extend the wear of your coverage.

Insta-grip Jelly Primer does all of that and more. This 3-in-1 primer will grip onto your coverage with its signature sticky texture for up to 24hr wear. Powered by panthenol (that’s b5 to you and me), this primer grips and conditions the look of makeup on skin. It contains cork tree extract to lift and tightens while preventing the look of creased concealer around eyes. It also contains vegetable glycerin to smooth and attract moisture and make sure your skin looks hydrated and fresh.

If fine lines are your concern, the pros recommend sweeping this primer on in upward strokes, then patting gently around the eyes with your ring finger for the ultimate lifting routine. If acne scarring or dry texture is more of a concern, smooth out this primer from the t-zone with your fingertips and gently press onto your textured areas to plump and smooth out without irritation.

COVER

Step 2 calls for an agile and adaptable coverage solution to deal with an unpredictable season, and full coverage has never seen a better multi-tasker than flawless creator. This full coverage liquid foundation is formulated with high-performance pigments in a weightless suspension so your makeup never looks cakey. The water-free and oil-free formula was developed with 10 ingredients + high performance pigments intended to be suitable for all skin types, skin tones, and skin conditions.

For full coverage, layer flawless creator over your primer using a firm makeup brush, then pat to build. For an everyday sheer and skin-like finish, apply it with a damp beauty blender or your fingertips. 1-2 drops of flawless creator will give a natural coverage while 3-4 drops will give you full flawless, unbeatable coverage.

But wait, there’s more! The true *magic* of flawless creator is in its oil and water free formula. Not only does this make it compatible with any skin type from acne prone to dry, but many add it into their skincare. If you find yourself in need of an extra boost of hydration, many mix it in their moisturizer for tinted hydration.

SET

Step 3 in our journey is setting. All puns intended; this sets you up for success. Many people think that drier weather reduces the need to set or that setting powders in general will dry out your skin. Both are not the case. By doing the prime prep work underneath our foundation to support the look of skin, we need a setting powder to support foundation from the elements.

Our Loose Setting Powder will balance the excess moisture and oil that is present in your skin. It will refine the look of pore texture, extend the wear of your coverage, and create a 16-hr smudge and transfer resistant finish essential in a season of scarves, hats and turtlenecks.

Experience these 3 simple steps to support your skin’s needs, while enjoying lasting coverage. Fill your basket with skin-first makeup solutions by shopping our Hydrate and Cover Winter Essentials Set and enjoy hydrated, lightweight-looking full coverage every day.

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